How to Design a Survey for a B2B Audience
Gathering insights in the business-to-business (B2B) world is markedly different from asking consumers to rate their experience. To put the difference in context, decision-making likely…
Top 10 Reasons You Should Adopt Employee Net Promoter Score®
Winning in the marketplace starts with winning in the workplace. So, when employee satisfaction is high, it pays dividends. If you want to leverage and…
B2B Customer Onboarding: How to Accelerate Time to Value, Prevent Churn, and Build Long-Term Loyalty
It is not an administrative period between the contract signature and the start of the “real” customer relationship. Onboarding is the first meaningful test of…
How to Conduct B2B Customer Interviews That Change Decisions
At Satrix, we see customer interviews work best when they are treated as a business discipline rather than a tactical conversation. Our role is to…
Qualitative Research in B2B Customer Experience When Interviews Beat Surveys
B2B customer experience has become too complex to understand through scores alone. McKinsey’s 2024 B2B Pulse found that decision-makers now use an average of ten…
Surveying Your Customers About AI: Designing for Insight That Drives Action
As more companies look to understand how their customers are adopting AI, the quality of the answer depends on how well the questions reflect the…
How to Recruit C-Suite Executives for Your B2B Customer Advisory Board
When 86% of B2B purchases stall during the buying process and 81% of buyers end up dissatisfied with the provider they choose, inviting senior customers…
The Role of Customer Advisory Boards in Driving B2B Revenue Growth Strategies
According to Forrester’s 2025 customer-obsession research, customer-obsessed organizations report 41% faster revenue growth and 51% better customer retention; according to Gartner’s March 2026 B2B buying research, 67%…
Top 10 Mistakes AI Makes When Analyzing Interviews
At Satrix, we believe the right model for B2B interview research is not AI-only and it is not human-only. It is human-led, AI-assisted, and designed so that…
What is the difference between CX and VoC?
I see this confusion all the time in B2B organizations. Teams say they want to improve customer experience when what they really mean is that…
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