Qualitative Market Research & In-Depth InterviewsGather Rich, Qualitative Feedback From Customers, Prospects & Employees GET STARTED
In-Depth Interview Services
Our expert interviewers are adept at navigating semi-structured discussions to dig and uncover detailed insights well beyond surface level feedback.
This, combined robust thematic analysis, enable us to deliver key takeaways and specific recommendations based on the sentiment, expectations, and perceptions uncovered.
Our AdvantagesQualitative Market Research
EXCEPTIONAL Service Experts in IDI Design & Execution
Skilled, Experienced Interviewers
Unbiased Analysis & Interpretation
Detailed Insights & RecommendationsQuantifiable ROI
Our In-Depth Interview Process
Our extensive experience running qualitative, semi-structured interview programs ensures that the project will be flawlessly executed and will reveal robust, candid insights you can trust to guide important strategic decisions.
We start each engagement with a thorough discovery phase to ensure we are in alignment on your objectives and expectations. Throughout the process, our expert consultants will provide real-time reporting so you always have visibility into how the program is progressing. The open dialogue and collaboration we establish with you will ensure that the rich feedback we are collecting will prove extremely valuable for your business.
Discovery2 to 3 weeks
Interviews with internal stakeholders to solicit input and align on objectivesSatrix Solutions to review data, collateral, and other materials so we are well informedDevelopment of the topics and questions that will guide the interviewsEstablish the protocol to determine which contacts will be targeted for interview
Interviews2 to 4 weeks
Create compelling communication to maximize participationInvite targeted contacts to participate in the researchSatrix consultants conduct the interviews to gather the most actionable feedbackReal-time reporting is shared to provide visibility for key stakeholders
Reporting2 to 4 weeks
Individual interview reports delivered with an executive summary and complete transcript Detailed analysis prepared at agreed upon timeline with prominent themes, drivers & recommendations Robust competitive intelligence insights with feedback that can be used for competitive battlecards Exhaustive coding, key quotes ,and mini case studies to support our findings
Presentation of Findings1 to 2 weeks
Our objective findings and actionable insights presented to leadership
Key findings are also socialized with relevant teams to drive action Recommendations supported by thematic analysis, key quotes, case studies, etc.
Executive summary reporting made available for the Board & all staff
Garner buy-in across the team Share real-time results and insights Gather feedback on reporting delivered; refine as needed Discuss best practices, answer questions, offer guidance Ongoing collaboration to maximize ROI
Our Case Studies
Trusted Partnerships With Proven ROI
Satrix Solutions' clients have experienced quantifiable ROI with our in-depth interview programs. By routinely garnering above-average participation rates and offering contacts a "safe place" to share candid feedback with a 3rd party, we're able to deliver more accurate and comprehensive insights to our clients. Our clients leverage the extensive feedback we collect from our qualitative research projects to eliminate potential gaps and strengthen their competitive advantages.
Higher Sales Win Rates
Uncover how Cority achieved higher sales win rates by maximizing qualitative in-depth interviews.Read Study
Find out the secrets WEX used to become an industry leader in NPS® by capitalizing on qualitative in-depth interviews.Read Study
45% Revenue Increase
Discover how IHS Markit, now S&P Global increased its revenue by 45% by leveraging qualitative in-depth interviews.Read Study
Market Research Capabilities
At Satrix Solutions, we take a comprehensive lifecycle approach to enhance customer, prospect, and employee experiences, utilizing qualitative in-depth interviews (IDIs) and qualitative feedback. Serving as an expert 3rd party enables us to probe and deeply understand how each contact feels and what they feel could be improved.
Qualitative ResearchIn-Depth Interview & In-Person Services
Sale Win-Loss Interviews Customer Churn Interviews
Product Roadmap InterviewsCustomer Perception AuditsKey Account InterviewsEmployee Stay Interviews Employee Exit Interviews Customer Advisory Boards Product Advisory Councils
Quantitative ResearchCustomer & Employee Surveys
Customer Experience Surveys Net Promoter Score® Surveys Sale Win-Loss Surveys Customer Churn Surveys Post Onboarding SurveysEmployee Satisfaction Surveys Employee Net Promoter® Surveys Employee Engagement Surveys Employee Opinion Surveys Interdepartmental Surveys
Qualitative IDI Resources
Thought Leadership & Expertise
We offer an excellent collection of best practices, tips, and guidebooks on CX and EX strategy — all crafted to help get ahead in today's competitive market.
All About IDIs
Learn all there is to know about IDIs from our experts.Read Article
Tips For Interviews
Find tips and tricks for qualitative in-depth interviews.Read Article
The Benefits Of IDIs
Explore the advantages of using qualitative in-depth interviews in research.Read Article