Qualitative Market Research

Gather Rich, Qualitative Feedback From Customers, Prospects & Employees

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Qualitative, Probing, One-On-One Interviews

In-Depth Interview Services

Our expert customer interviewers are adept at navigating semi-structured discussions to dig and uncover detailed insights well beyond surface level feedback.

This, combined robust thematic analysis, enable us to deliver key takeaways and specific recommendations based on the sentiment, expectations, and perceptions uncovered.

Our Customer Interview Process

We start each engagement with a thorough discovery phase to ensure we are in alignment on your objectives and expectations. Throughout the process, our expert consultants will provide real-time reporting so you always have visibility into how the program is progressing. The open dialogue and collaboration we establish with you will ensure that the rich feedback we are collecting will prove extremely valuable for your business.

  • Interviews with internal stakeholders to solicit input and align on objectives
  • Satrix Solutions to review data, collateral, and other materials so we are well informed
  • Development of the topics and questions that will guide the interviews
  • Establish the protocol to determine which contacts will be targeted for interview
  • 2 to 3 weeks to complete
  • Create compelling communication to maximize participation
  • Invite targeted contacts to participate in the research
  • Satrix consultants conduct the interviews to gather the most actionable feedback
  • Real-time reporting is shared to provide visibility for key stakeholders
  • 2 to 4 weeks to complete
  • Individual interview reports delivered with an executive summary and complete transcript
  • Detailed analysis prepared at agreed upon timeline with prominent themes, drivers & recommendations
  • Robust competitive intelligence insights with feedback that can be used for competitive battlecards
  • Exhaustive coding, key quotes, and mini case studies to support our findings
  • 2 to 4 weeks to complete
  • Our objective findings and actionable insights presented to leadership
  • Key findings are also socialized with relevant teams to drive action
  • Recommendations supported by thematic analysis, key quotes, case studies, etc.
  • Executive summary reporting made available for the Board & all staff
  • 1 to 2 weeks to complete
  • Garner buy-in across the team
  • Share real-time results and insights
  • Gather feedback on reporting delivered; refine as needed
  • Discuss best practices, answer questions, offer guidance
  • Ongoing collaboration to maximize ROI

Our Advantages

    Quantifiable ROI
    EXCEPTIONAL Service
    Unbiased Analysis
    Experienced Interviewers
    IDI Experts
    Investor Approved
Customer Experience & Employee Engagement Services

Qualitative Research Capabilities

As a managed services provider, we take a comprehensive lifecycle approach to enhance customer, prospect, and employee experiences, utilizing qualitative in-depth interviews (IDIs) and qualitative feedback. Serving as an expert 3rd party enables us to probe and deeply understand how each contact feels and what they feel could be improved.

Sales Win-Loss

We help you take a critical look at how you were perceived during the sales process.

Customer Churn

Adopting NPS can lead to clients engaging in behaviors directly linked to profit.

Customer Advisory Boards

A unique opportunity to hear clients discuss topics aimed at enhancing the experience.

Customer Perception Audits

Understand customer views and enhance relationships with comprehensive audits.

Employee Stay Interviews

Boost employee satisfaction and retention through proactive, insightful stay interviews.

Employee Exit Interviews

Streamline employee exits with insightful interviews to enhance retention and growth.

Quantitative Research

B2B Customer Experience Employee Experience

Qualitative Research

B2B Customer Experience Employee Experience
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Common Questions

Programs typically start at $20,000 and scale up based on factors such as customer population, survey complexity, and reporting requirements.

No, you will not need to license any software when working with Satrix Solutions. We evaluate the marketplace every few years to ensure we are utilizing the best-in-class tools for surveys, data collection, analytics, and reporting.

Currently, we use Qualtrics, a leading survey software platform, known for its robust capabilities, including excellent mobile and desktop compatibility, multilingual support, and high deliverability rates for emails to intended recipients.

This ensures that your surveys effectively reach your audience and achieve optimal participation. The cost of licensing these tools is fully included in our engagement fees, providing you with seamless access to advanced technology without additional expense.

We can schedule a kickoff call and begin the discovery process within a week.

A dedicated team, including an executive sponsor, a senior consultant with over 20 years of experience, and a reporting/analytics specialist, will be assigned to your account.

While based in the U.S., Satrix Solutions works with global companies and engages international audiences for surveys and interviews.

Insights from interviews can often be delivered within a few days after the interviews are conducted.

Satrix Solutions adheres to strict data protection policies, ensuring compliance with GDPR, California privacy laws, and other industry standards.

Deliverables include secure PowerPoint or PDF reports, real-time dashboards, and data files compatible with your CRM, CSP, or intelligence platforms. We also accommodate tools like Slack or provide interview audio recordings.

Satrix leverages extensive expertise to maximize response rates, employing tailored strategies that ensure robust and representative data. Many clients see higher response rates with Satrix than through in-house efforts.