Win-Loss Interviews & Surveys
A customized Sales Win-Loss Analysis utilizing in-depth interview (IDI) and survey program will leverage candid feedback to replicate success and continually refine the sales approach.
Our team uncovers insights on buyer perceptions of the sales process, sales team members, products/services, pricing, messaging & reputation, competitive advantages & gaps, product-market fit, and more.
Our AdvantagesCX Research
EXCEPTIONAL Service Customized Programs High Survey Response Rates Unbiased Analysis & Interpretation B2B Voice of Customer (VoC) Experts Venture Capital & Private Equity Approved
B2B Customer Experience Capabilities
In addition to Sales Win-Loss in-depth interviews (IDIs) and surveys, Satrix Solutions partners with business-to-business companies to establish structured feedback programs at critical touchpoints across the customer and employee journey. A complete lifecycle approach enables us to provide insights that have significantly enhanced the experience of customers, prospects, and employees.
Our Case Studies
Trusted Partnerships With Proven ROI
Satrix Solutions' clients have experienced quantifiable ROI with our Sales Win-Loss Programs. By routinely garnering above-average participation rates, uncovering robust competitive intelligence, delivering actionable insights, and sharing our unbiased recommendations, our clients have the detail they need to continuously refine the sales process and win more deals.
Higher Sales Win Rates
Cority now has a deeper understanding of the competitive landscape.Read Study
Win in New Markets
With Satrix Solutions, Ascentis established a new go-to-market messaging campaign to increase market share.Read Study
45% Revenue Increase
Find out how IHS Markit, now S&P Global increased revenue by utilizing Sales Win-Loss.Read Study
Our In-Depth Interview Process
Our intentionality in getting beyond the superficial and honing in on the root cause enables us to understand high-level drivers and secondary and tertiary factors contributing to a sales win or loss. This detail, along with rich competitive intelligence, is used by our clients to refine the sales, demo, and sandbox approach, enhance competitive battlecards, and gain a deeper understanding of how their offerings are perceived.Qualitative Research Method
Sales Win-Loss Resources
Thought Leadership & Expertise
We offer an excellent collection of best practices, tips, and guidebooks on CX and EX strategy — all crafted to help get ahead in today's competitive market.