VoC Competitive Intelligence

Sharpen Your Competitive Edge

Building an effective competitive intelligence program is an ongoing process that requires constant attention. To establish a comprehensive picture, you should keep your finger on the pulse of the evolving needs of the market, including understanding why your existing customers might be receptive to the offerings of your competitors, and the factors that could lead a prospective customer to engage with a competitor instead of your company after a pitch.

Importantly, the detail gathered should be leveraged by business leaders across your organization, so vital decisions can be made that better position your company to defend against the competition and gain market share.

To drive meaningful outcomes for your business, we leverage our customized voice of the customer programs to ensure your company has a holistic view of the competitive landscape. Our senior-level consultants then provide detailed reporting highlighting key themes so you can confidently close gaps and increase sales win rates.

Our Advantages

CX Services

Voice of Customer

As a managed services provider, we partner with business-to-business companies to establish structured feedback programs at critical touchpoints across the customer and employee journey.

Common Questions

Programs typically start at $20,000 and scale up based on factors such as customer population, survey complexity, number of languages, and reporting requirements.

No, you will not need to license any software when working with Satrix Solutions. We evaluate the marketplace every few years to ensure we are utilizing the best-in-class tools for surveys, data collection, analytics, and reporting.

Currently, we use Qualtrics, a leading survey software platform, known for its robust capabilities, including excellent mobile and desktop compatibility, multilingual support, and high deliverability rates for emails to intended recipients.

This ensures that your surveys effectively reach your audience and achieve optimal participation. The cost of licensing these tools is fully included in our engagement fees, providing you with seamless access to advanced technology without additional expense.

We can schedule a kickoff call and begin the discovery process within a week.

A dedicated team, including an executive sponsor, a senior consultant with over 20 years of experience, and a reporting/analytics specialist, will be assigned to your account.

While based in the U.S., Satrix Solutions works with global companies and engages international audiences for surveys and interviews.

For surveys, results are typically delivered within a month, factoring in design, setup, and fielding time.

Satrix Solutions adheres to strict data protection policies, ensuring compliance with GDPR, California privacy laws, and other industry standards.

Deliverables include secure PowerPoint or PDF reports, real-time dashboards, and data files compatible with your CRM, CSP, or intelligence platforms. We also accommodate tools like Slack or provide interview audio recordings.

Satrix leverages extensive expertise to maximize response rates, employing tailored strategies that ensure robust and representative data. Many clients see higher response rates with Satrix than through in-house efforts.