quantitative Market Research & SurveysCustomer Experience & Employee Engagement Survey Programs GET STARTED
Voice of Customer & Employee Surveys
Our market research and consulting firm is trusted by B2B firms across the globe to collect and interpret customer and employee feedback.
By leveraging our decades of experience and proven approach, our clients have experienced significant increases in customer satisfaction, retention, referrals, and employee engagement.
We serve as an extension of your team to flawlessly execute your program, so we generate the most reliable and representative data that is converted into findings and specific recommendations to improve your business.
Our AdvantagesQuantitative Market Research
Experts in Survey Design & Execution
Proven Strategies to Maximize Response Rates 3rd Party Analysis & InterpretationQuantifiable ROI
Our Survey Process
Since 2008, Satrix Solutions has been delivering rich, valuable insights to B2B companies thanks to our deep understanding of how to design and execute online survey programs. Importantly, we apply proven strategies and best practices to generate reliable, representative, trustworthy data thanks to expert design of the survey instrument and high response rates.
Throughout the process, your assigned team will ensure the program is aligned with your objectives and we're working together to maximize the impact on your business. Our unbiased recommendations and robust reporting will enable your leadership team to enact change that your customers and employees will appreciate.
Discovery1-2 weeksInterview key internal stakeholders to document objectives, discuss expectations and solicit input to inform the survey design processReview relevant data, org structure, collateral, and competitive intelligenceEstablish timing so reporting is available for relevant events, meetings, or offsitesDevelop a detailed project plan with clear deadlines and responsibilities
Survey Design2 to 3 weeksIdentify perceived satisfaction and loyalty drivers Align objectives and goals Design the survey questionnaire to elicit insightful and actionable feedback Draft compelling survey communications with a strong call-to-action
Share content to be socialized internally, including closed-loop playbooks and educational materials
Survey Administration3 to 4 weeks Program the questionnaire into the survey software Set up survey software to ensure high email deliverability Optimize survey invitations and reminders Test & quality check Apply response rates maximization strategies Deliver regular reporting during the survey window
Provide real-time alerting of concerning responsesDevelop code book for verbatim thematic analysis
Reporting & Analysis2 to 4 weeksDevelop detailed reporting and dashboards to share with leadership and staff Prepare analysis of cohorts and key customer segments Analyze qualitative and quantitative feedback; identify findings and themes Deliver in-depth analysis with compelling visualizations and objective recommendationsA complete survey response data sheet
Read-out with leadership and relevant teams, with findings and supporting quotes
Abbreviated reporting for Board and/or all-staff
ConsultingOngoingWeekly huddles to discuss best practices, advice for greater adoption and impact, culture-building efforts, and continuous elevation of the maturity of the program
Our Case Studies
Trusted Partnerships With Proven ROI
Satrix Solutions' clients have experienced meaningful ROI with our quantitative survey programs. By routinely garnering above-average participation rates, uncovering robust competitive intelligence, delivering actionable insights, and sharing our unbiased recommendations, our clients leverage the extensive feedback we collect from our quantitative research projects to eliminate potential gaps and strengthen their competitive advantages.
96% "A Player" Retention
Gain insights into how Schindler retained 96% of their "A Players" by capitalizing on employee survey programs.Read Study
36 Point NPS® Increase
Understand the methods that Covario increased their NPS® 36 points by maximizing VoC survey programs.Read Study
45% Revenue Increase
Discover how IHS Markit, now S&P Global increased its revenue by 45% by leveraging VoC survey programs.Read Study
Market Research Capabilities
At Satrix Solutions, we take a comprehensive lifecycle approach to enhance customer, prospect, and employee experiences, utilizing online surveys, in-depth interviews, and advisory boards. Our insights have proven invaluable in providing meaningful experiences for all three groups.
Quantitative ResearchFeedback Survey Services
Customer Experience Surveys Net Promoter Score® Surveys Sale Win-Loss Surveys Customer Churn Surveys Post Onboarding SurveysEmployee Satisfaction Surveys Employee Net Promoter® Surveys Employee Engagement Surveys Employee Opinion Surveys Interdepartmental Surveys
Qualitative ResearchIn-Depth Interview & In-Person Services
Sale Win-Loss Interviews Customer Churn Interviews Customer Perception AuditsKey Account InterviewsEmployee Stay Interviews Employee Exit Interviews Customer Advisory Boards Customer Product Councils
Thought Leadership & Expertise
We offer an excellent collection of best practices, tips, and guidebooks on CX and EX strategy — all crafted to help get ahead in today's competitive market.
NPS Research Study
Use, impact, and preference in B2B organizations.Read Study
Steps for designing an effective Net Promoter Score® survey.Read eBook
Response Rate EBook
How to Get Business-to-Business (B2B) Customers to Take Surveys.Read eBook