How to Design a Survey for a B2B Audience
Gathering insights in the business-to-business (B2B) world is markedly different from asking consumers to rate their experience. To put the difference in context, decision-making likely feels much...
Blog
Valuable customer experience and employee engagement content to cultivate companies people want to buy from and work for.
How to Keep Your Customer Satisfaction Survey Invitation out of the Spam Box
Today you’re launching your Customer Satisfaction or Net Promoter Score survey. You put a lot of time and effort into writing your survey questions. The team agreed on which customer contacts would...
Net Promoter System® (NPS®)
What is Net Promoter Score®?
Both a customer loyalty metric and organizational discipline, Net Promoter Score (NPS) is a widely used customer loyalty measurement tool to monitor customers' enthusiasm...
Is there an ideal time to learn from competitive intelligence?
No matter what B2B industry you’re part of, be it SaaS, Management Consulting, Manufacturing, or another, almost every company monitors the competitive landscape and changes that are shifting around...
Top 10 Reasons You Should Adopt Employee Net Promoter Score
Winning in the marketplace starts with winning in the workplace. So, when employee satisfaction is high, it pays dividends.
Overall Customer Satisfaction Score (CSAT)
What is the Overall Customer Satisfaction Score?
Guide Customer Success Teams to Successfully Close the Loop with Customers
I think we would all agree – customer surveys are everywhere. Despite such prolific use of surveys as a central component of customer experience programs, many B2B companies are failing to maximize...
How Do You Get a Competitive Edge Over a Rival Business?
It’s the start of another sales meeting and you can already tell the news won’t be positive. With revenue for the quarter still shy of targets, you ask the group for an update on their pipeline. The...
