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Net Promoter System® (NPS®)

What is Net Promoter Score?

What is Net Promoter Score®?

Both a customer loyalty metric and organizational discipline, Net Promoter Score (NPS) is a widely used customer loyalty measurement tool to monitor customers' enthusiasm about the products and services you deliver. With good reason - Net Promoter Score helps you quickly pinpoint and eliminate organizational trouble spots to transform the customer experience while leveraging loyal enthusiasts to fuel growth. The Net Promoter discipline inspires employees around customer-centric behaviors, resulting in more profitable customer engagements.

At its core, Net Promoter Score is a culture-shaping tool. The Net Promoter methodology helps you identify profitable behaviors by understanding the service and product attributes that influence customer loyalty – leading to long-term sustainable growth. In addition to being a strong indicator of company performance, NPS score is easy to understand, simple to execute, and easy to communicate; something your entire team can rally behind.