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Their advice on our Client Advisory Board board composition, meeting structure, and discussion topics has resulted in valuable and actionable insight for our company."
Meet A Few of Our Clients
So, you’ve decided to take the plunge and institute a Customer Advisory Board (CAB). You’ve talked to peers and you are convinced that a CAB program will drive significant return on investment. Now it’s time to get to work planning your first Customer Advisory Board meeting. But, where do you begin? The list of … Read More
A common challenge for many B2B companies is how to increase survey response rates for relationship surveys (those that are typically sent once or twice a year to gauge overall customer sentiment). That’s because a small survey sample could render your survey data unreliable, or make it difficult to elicit meaningful insights to drive decision … Read More
Much has been said about Millennials in the workplace, and unfortunately, not much of it is very good. They aren’t motivated, they complain, they aren’t loyal, they feel they should earn more – the stereotypes go on and on. But here’s an alternative theory: maybe Millennials aren’t all that different from the rest of us. … Read More
From determining the appropriate amount of questions to ensuring an accurate sample size, designing a B2B customer satisfaction survey involves many important decisions. And one of the first choices you will face during this process is deciding what types of questions, including open-ended and closed-ended questions, to include in the survey. The most effective customer … Read More