Net Promoter Score® Calculation
Earn the loyalty of customers to achieve long-term profitable growth.
Measure Organizational Performance
The Net Promoter Score calculation is based on the responses to a single question: “How likely are you to recommend our company to a friend or colleague?” On a scale from zero to 10, customers that score a 9 or 10 are considered your loyalty enthusiasts or “Promoters”. Satisfied but unenthusiastic customers or “Passives” score a 7 or 8, and unhappy customers or “Detractors” score between 0 and 6. The Net Promoter Score calculation is simple – it’s the percentage of Promoters minus the percentage of Detractors.
Exceed Customer Expectations
The Net Promoter Score formula for success: treat others how you wish to be treated. Companies that engender this philosophy are often rewarded with customers that engage in behaviors directly linked to increased profit, such as defecting less, spending more, and referring your business others. Our goal? Help your organization flourish by using Net Promoter to uncover the profitable customer behaviors associated with customer loyalty.
Achieve World-Class NPS Status
Service excellence remains one of the top ways to differentiate from the competition. So it should come as no surprise that organizations with a better ratio of Promoters to Detractors often outperform competitors. Discover how our proven Net Promoter Score formula supports long-term growth by fostering a culture around a shared commitment to earning deeper customer loyalty by contacting us today.