Customer Renewal Surveys

Turn Renewal Uncertainty Into Opportunity

Online Surveys, In-Depth Interviews & Program Audits

B2B Customer Renewal Programs

Customer Renewal Surveys are timed specifically to support proactive retention. They are typically deployed 30, 90, or 180 days before a contract or engagement is set to renew, giving teams enough runway to act on insight before renewal decisions are finalized.

The surveys focus on the factors that most directly influence renewal outcomes, including product adoption and user experience, perceptions of cost versus value, renewal likelihood, and specific actions customers believe would strengthen the relationship. This feedback moves beyond sentiment to surface clear, actionable guidance.

While Renewal Surveys most often target Decision Makers and Budget Owners, Champions and key Users can also be included—particularly when they hold meaningful influence over renewal or expansion decisions. This multi-perspective view helps organizations understand both strategic and day-to-day drivers of risk and opportunity.

The primary benefit is early identification of at-risk customers so corrective action can be taken before revenue is at stake. In many cases, Renewal Surveys also uncover account expansion opportunities by revealing unmet needs, misaligned expectations, or areas where additional value can be delivered.

Our Advantages

CX Services

Voice of Customer

As a managed services provider, we partner with business-to-business companies to establish structured feedback programs at critical touchpoints across the customer and employee journey.

Common Questions

Programs typically start at $20,000 and scale up based on factors such as customer population, survey complexity, number of languages, and reporting requirements.

No, you will not need to license any software when working with Satrix Solutions. We evaluate the marketplace every few years to ensure we are utilizing the best-in-class tools for surveys, data collection, analytics, and reporting.

Currently, we use Qualtrics, a leading survey software platform, known for its robust capabilities, including excellent mobile and desktop compatibility, multilingual support, and high deliverability rates for emails to intended recipients.

This ensures that your surveys effectively reach your audience and achieve optimal participation. The cost of licensing these tools is fully included in our engagement fees, providing you with seamless access to advanced technology without additional expense.

We can schedule a kickoff call and begin the discovery process within a week.

A dedicated team, including an executive sponsor, a senior consultant with over 20 years of experience, and a reporting/analytics specialist, will be assigned to your account.

While based in the U.S., Satrix Solutions works with global companies and engages international audiences for surveys and interviews.

For surveys, results are typically delivered within a month, factoring in design, setup, and fielding time.

Satrix Solutions adheres to strict data protection policies, ensuring compliance with GDPR, California privacy laws, and other industry standards.

Deliverables include secure PowerPoint or PDF reports, real-time dashboards, and data files compatible with your CRM, CSP, or intelligence platforms. We also accommodate tools like Slack or provide interview audio recordings.

Satrix leverages extensive expertise to maximize response rates, employing tailored strategies that ensure robust and representative data. Many clients see higher response rates with Satrix than through in-house efforts.