Thank you for sharing your thoughtful insight on Net Promoter Score (NPS).
Maybe you are a Promoter of NPS or maybe you are a Detractor, but there is no denying the reach it has across businesses and in boardrooms across the globe.
If you’re just starting out with NPS or if it’s been your go-to customer feedback system for years, we have some best practices to make sure your NPS program can run as smoothly as possible.
- Devise a thoughtful and defensible methodology
- Invite the ‘right’ contacts to participate
- Design the survey questionnaire in accordance with best practices
- Maximize response rates and data quality
- Watch out for gaming; minimize bias
- Close the loop with customers
- Act on the insights uncovered
- Leverage Promoters to fuel marketing initiatives
Find more in-depth best practices here:
