Want to Grow? Don’t Neglect Retention Marketing
According to the Gartner Group, 80% of your future profits will come from just 20% of your existing customers. The implications for marketers are profound. It means you should be allocating more time and resources to nurturing existing customers, versus activities focused on new customer acquisition.
During this session you will learn how to drive quantifiable ROI by capitalizing on one of your company’s greatest assets – your existing customers. Topics covered will include:
– Measuring the impact referrals, retention and cross sales have on revenue, profitability and business value
– The proven techniques you can use today to improve customer loyalty and accelerate revenue growth
– How to establish the benefit (marketing, financial and otherwise) of a “Promoter” and the cost of an unhappy customer
– The use cases for different feedback programs, including surveys, user groups, business reviews, customer interviews, advisory boards, social media, etc.
Learn more about the conference here: www.digitalsummitphoenix.com