28 March, 2016

Customer Retention Marketing: Make Your Company Recession Proof

By |2018-03-21T15:37:11-07:00March 28th, 2016|Categories: Customer Experience|Tags: , |

It wasn't that long ago that the U.S. was mired in the worst recession since the 1930's. Here we are only a few years later and volatility in the stock market continues. While a turbulent economy poses many challenges for organizations, it also brings much needed clarity to the importance of nurturing existing customer relationships. [...]

3 April, 2013

Learn from Customer Defections

By |2018-03-21T15:52:42-07:00April 3rd, 2013|Categories: Customer Churn|Tags: , |

One of my favorite quotes comes from Malcolm S. Forbes, who said, "Failure is success if we learn from it."  The central theme of that message drives much of the work we do here at Satrix Solutions. The formal customer feedback programs we implement for our clients reveal considerable insight into customer sentiment and preferences. [...]