20 July, 2020

Taking Your Customer Advisory Board Virtual

By |2020-07-20T15:59:33-07:00July 20th, 2020|Categories: Customer Advisory Board|

Since our inception, we’ve worked with clients to design and execute their Customer Advisory Board (CAB) programs. As business travel has been curtailed due to COVID, several important questions have been raised about the best way to proceed with your CAB, or if you should pause the program entirely. As with many customer experience programs, [...]

28 June, 2017

Setting the Customer Advisory Board Meeting Agenda

By |2018-03-21T15:29:39-07:00June 28th, 2017|Categories: Customer Advisory Board|

Customer Advisory Boards, also known as a CAB, can be an ideal way to engage some of your most valued customers in worthwhile, strategic discussions. That’s because the input elicited is helpful in guiding important decisions for your company – decisions that lead to stronger customer relationships and increased revenue. But this is only true [...]

22 February, 2017

The Customer Advisory Board Invitation Letter

By |2018-04-19T15:43:58-07:00February 22nd, 2017|Categories: Customer Advisory Board|

Establishing a customer advisory board requires thoughtful consideration and comes with multiple steps. If you have the requisite buy-in and you’ve been deliberate about selecting your initial Customer Advisory Board (CAB) members, it’s time to compel your chosen customer contacts to participate. This will usually take the form of a phone call or in-person meeting [...]

20 June, 2016

Make Your First Customer Advisory Board Meeting a Success

By |2018-01-25T09:34:41-07:00June 20th, 2016|Categories: Customer Advisory Board|

So, you’ve decided to take the plunge and institute a Customer Advisory Board (CAB). You’ve talked to peers and you are convinced that a CAB program will drive significant return on investment. Now it’s time to get to work planning your first Customer Advisory Board meeting. But, where do you begin? The list of requirements [...]

26 March, 2014

Five Ways to Build a Thriving Customer Advisory Board

By |2018-03-21T15:45:22-07:00March 26th, 2014|Categories: Customer Advisory Board|

Customer advisory boards - also known as client advisory councils - provide an ideal opportunity for you and your business leaders to gather insights on a range of issues affecting the customer experience. It also gives you a chance to test new ideas, which can then guide the strategic direction of your organization. Another important [...]

8 February, 2013

Customer Advisory Boards – A Unique Opportunity to Listen

By |2018-03-21T15:54:23-07:00February 8th, 2013|Categories: Customer Advisory Board|

Gathering customer feedback can be accomplished in many different ways. With the plethora of online tools now available, customer surveys are fairly ubiquitous. Text mining technology to engage with customers in the social media realm is becoming more popular, particularly for consumer-oriented businesses. Although somewhat less common, one-on-one interviews can uncover valuable insights, which typically [...]

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