20 August, 2019

How do you gather information about competitors?

By |2019-08-23T15:47:38-07:00August 20th, 2019|Categories: Competitive Intelligence|Tags: |

The only thing more important than keeping your finger on the pulse of customer and employee sentiment is maintaining a thorough understanding of the competitive landscape. Your customers may be pleased, and your employees may be engaged – but if a competitor generates enough buzz, both may be at risk for defection. Therefore, it’s vital [...]

15 November, 2016

How B2B Companies Can Gather Competitive Intelligence

By |2019-08-23T15:48:39-07:00November 15th, 2016|Categories: Competitive Intelligence|Tags: |

From how competing companies are viewed by your target market to how industry leaders pitch products and services, successful B2B companies build a competitive edge by seeking to understand their competition. For some companies, this is as straightforward as following twitter accounts, dissecting industry news, or reading competitor blogs. For others, it may take on [...]