30 March, 2020

In-depth Interviews: What B2B Leaders Need to Know

By |2020-03-31T07:36:10-07:00March 30th, 2020|Categories: Competitive Intelligence|

Online and in-app surveys, focus groups, advisory boards, and user groups can be fantastic methods for gathering valuable customer feedback. Each approach has a place in the overall customer experience strategy for business leaders who rely on customer input to guide important business decisions. However, one method of customer feedback collection that is sometimes overlooked [...]

11 March, 2020

How do you Analyze your Competitors?

By |2020-03-11T12:15:19-07:00March 11th, 2020|Categories: Competitive Intelligence|

Read the latest market analysis for your industry. For better or worse, the landscape is likely saturated with dozens of competitors – each promising the latest and greatest. While a crowded industry can signal a strong demand for your products and services, it also means competitors are not just vying for the attention of your [...]

20 August, 2019

How do you gather information about competitors?

By |2020-03-04T11:40:00-07:00August 20th, 2019|Categories: Competitive Intelligence|Tags: |

The only thing more important than keeping your finger on the pulse of customer and employee sentiment is maintaining a thorough understanding of the competitive landscape. Your customers may be pleased, and your employees may be engaged – but if a competitor generates enough buzz, both may be at risk for defection. Therefore, it’s vital [...]

15 November, 2016

How B2B Companies Can Gather Competitive Intelligence

By |2019-08-23T15:48:39-07:00November 15th, 2016|Categories: Competitive Intelligence|Tags: |

From how competing companies are viewed by your target market to how industry leaders pitch products and services, successful B2B companies build a competitive edge by seeking to understand their competition. For some companies, this is as straightforward as following twitter accounts, dissecting industry news, or reading competitor blogs. For others, it may take on [...]