No matter what B2B industry you’re part of, be it SaaS, Management Consulting, Manufacturing, or another, almost every company monitors the competitive landscape and changes that are shifting around them. However, there may be circumstances when deeper research and awareness into the competition is required. As might be expected, gathering competitive intelligence can benefit many [...]
I recently posed this question on LinkedIn: Who in your organization receives the results and feedback from your Voice of the Customer program? The conversation it sparked among my peers was enlightening but it was the response from our client that I found to be most valuable for my network. As the Vice President of [...]
I am a huge fan of online shopping and meal delivery services. I have tried almost all the major meal delivery services currently on the market - some of which I am a Promoter and others I’d be a Detractor. Quality of the product and the meal prep is important, but one of the biggest [...]
Are you losing sight of the employee experience? As the stock market takes a tumble, companies are more concerned than ever about closing every deal and capitalizing on every ounce of revenue. This has led many business leaders to focus on what they view as most important: retaining current customers. Therefore, they are examining customer [...]
