About Laura McGeary

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So far Laura McGeary has created 3 blog entries.
13 May, 2021

How to Design a Survey for a B2B Audience

By |2021-05-13T14:24:24-07:00May 13th, 2021|Categories: Customer Experience|

Gathering insights in the business-to-business (B2B) world is markedly different from asking consumers to rate their experience. To put the difference in context, decision-making likely feels much more complex and collaborative at work than in your personal life. Likewise, stark differences exist when collecting competitive intelligence or deciphering reasons that particular customers stay or churn. [...]

20 April, 2021

How to Keep Your Customer Satisfaction Survey Invitation out of the Spam Box

By |2021-04-20T14:23:01-07:00April 20th, 2021|Categories: Customer Satisfaction|

Today you’re launching your Customer Satisfaction or Net Promoter Score survey. You put a lot of time and effort into writing your survey questions. The team agreed on which customer contacts would get the survey. The customer satisfaction survey is now ready for distribution. You hit the send button. Next, your respondents will be opening [...]

15 June, 2020

Is it Useful to Benchmark Your Net Promoter Score?

By |2020-06-16T06:59:41-07:00June 15th, 2020|Categories: Net Promoter Score|

Net Promoter Score (NPS) benchmarking presents an interesting challenge for many business leaders. On one hand, executives value information about their organization’s performance and how they compare to other companies in their industry. On the other, trying to rank order the competition on a metric like NPS can be very tricky business. Collectively, we have [...]

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