About Eddie Christian

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So far Eddie Christian has created 3 blog entries.
25 August, 2020

How do you upsell an existing customer?

By |2020-08-26T09:24:56-07:00August 25th, 2020|Categories: Customer Success|

Driving revenue can take on many shapes and forms, with upselling to existing customers being an important contributor to growing profits. The main draw for upselling to existing customers is that it provides a new revenue stream with no (or minimal) additional customer acquisition cost (CAC) that obtaining new accounts require. How do you create [...]

25 June, 2020

How Do You Meet New Customer Expectations?

By |2020-06-25T10:31:38-07:00June 25th, 2020|Categories: Customer Churn|Tags: |

Acquiring a new customer is a time for celebration. But in today’s environment, it’s especially rewarding. All too often, however, deals start to unravel once the baton is passed to onboarding. This is when the gap between customer expectations and their actual experience begins to bubble to the surface. Unclear customer expectations are typically caused [...]

7 May, 2020

5 Precursors to Customer Churn

By |2020-05-07T07:40:29-07:00May 7th, 2020|Categories: Customer Churn|Tags: |

When software companies are seeking efficient ways to manage customer churn, some choose to monitor the health of their book of business by reviewing a few efficiency and productivity based metrics. These often help managers and leaders plan workload, identify top performers, strategically identify upsell opportunities, and get alerted to potential churn risks. Tracking metrics [...]