22
Feb

The Customer Advisory Board Invitation Letter

Establishing a customer advisory board requires thoughtful consideration and comes with multiple steps. If you have the requisite buy-in and you’ve been deliberate about selecting your initial Customer Advisory Board (CAB) members, it’s time to compel your chosen customer contacts to participate. This will usually take the form of a phone call or in-person meeting … Read More

20
Jun

Make Your First Customer Advisory Board Meeting a Success

  So, you’ve decided to take the plunge and institute a Customer Advisory Board (CAB). You’ve talked to peers and you are convinced that a CAB program will drive significant return on investment. Now it’s time to get to work planning your first Customer Advisory Board meeting. But, where do you begin? The list of … Read More

26
Mar

Five Ways to Build a Thriving Customer Advisory Board

Customer advisory boards – also known as client advisory councils – provide an ideal opportunity for you and your business leaders to gather insights on a range of issues affecting the customer experience. It also gives you a chance to test new ideas, which can then guide the strategic direction of your organization. Another important … Read More

8
Feb

Customer Advisory Boards – A Unique Opportunity to Listen

Gathering customer feedback can be accomplished in many different ways. With the plethora of online tools now available, customer surveys are fairly ubiquitous. Text mining technology to engage with customers in the social media realm is becoming more popular, particularly for consumer-oriented businesses. Although somewhat less common, one-on-one interviews can uncover valuable insights, which typically … Read More