27
Oct

Customer Churn Prevention Strategies

More than likely, saving at-risk business and reducing the chances of customer churn is a key area of focus for your business today. This is leading executives to ask more questions around churn prevention such as: What subtle, or not so subtle, signs are we missing that customers aren’t happy with our products, services, or … Read More

18
Oct

How to Ensure Customer Survey Data Quality

What steps should companies take to ensure they are getting an accurate picture of what’s going on across their customer base? It’s a big question—and an important one to answer before you start relying on customer survey data internally. In fact, we created a video to specifically cover survey data quality: One of the biggest … Read More

11
Oct

5 Reasons An Expert Should Manage Your Customer Survey Program

Running a customer survey program internally can seem deceptively simple – appoint an internal resource to manage the process, sign up for a free software tool, export your contact list, write the survey questionnaire, administer the survey, and finally…analyze the results. Is that all it really takes? Sure, there are countless how-to-guides available to help … Read More

19
Sep

Top “Go-To” Resources for Voice of Customer Best Practices

What resources for voice of customer best practices do you recommend most for expanding your knowledge? Earlier this summer, I asked my colleagues this question. Since my teammates each share a strong passion for customer and employee feedback, I knew they’d provide helpful suggestions for those of us looking to brush up on customer experience … Read More

31
Jul

How to Create Customer Advisory Boards That Deliver Value

If you’ve been following our blog series on Customer Advisory Board (CAB) best practices, you’ve seen that we’ve covered a wide range of topics. This includes tips for making your first a CAB a success, how to compel key customers to join your CAB, and establishing the meeting agenda. But there are still a few … Read More

28
Jun

Setting the Customer Advisory Board Meeting Agenda

Customer Advisory Boards, also known as a CAB, can be an ideal way to engage some of your most valued customers in worthwhile, strategic discussions. That’s because the input elicited is helpful in guiding important decisions for your company – decisions that lead to stronger customer relationships and increased revenue. But this is only true … Read More

7
Mar

The First 100 Days: Setting the Tone for Success

The first 100 days in a new leadership role brings both excitement and pressure. What will you accomplish in the first few months? Do you have a plan in place to assess the strengths and weaknesses of your employees, and the company? How do customers truly feel about your products and services? Your actions and … Read More

22
Feb

The Customer Advisory Board Invitation Letter

Establishing a customer advisory board requires thoughtful consideration and comes with multiple steps. If you have the requisite buy-in and you’ve been deliberate about selecting your initial Customer Advisory Board (CAB) members, it’s time to compel your chosen customer contacts to participate. This will usually take the form of a phone call or in-person meeting … Read More

4
Jan

Modern Day Customer Experience Lessons from a 1947 Cinema Classic

If you’re like me, every holiday season you wax nostalgic about all of your favorite holiday movie classics. But if you’re also like me, you might have to admit that it’s actually been quite a long time since you’ve actually sat and fully watched any of your favorites from beginning to end. This year, however, … Read More

15
Nov

How B2B Companies Can Gather Competitive Intelligence

From how competing companies are viewed by your target market to how industry leaders pitch products and services, successful B2B companies build a competitive edge by seeking to understand their competition. For some companies, this is as straightforward as following twitter accounts, dissecting industry news, or reading competitor blogs. For others, it may take on … Read More